The Gospel offers the pearl of great price for which all are searching (cf. Mt 13:45-46).  

It follows that the Church cannot fail to be ever more deeply involved in the burgeoning world of communications. The global communications network is extending and growing more complex by the day, and the media are having an increasingly visible effect on culture and its transmission. Where once the media reported events, now events are often shaped to meet the requirements of the media. Thus, the relationship between reality and the media has grown more intricate, and this is a deeply ambivalent phenomenon. On the one hand, it can blur the distinction between truth and illusion; but on the other, it can open up unprecedented opportunities for making the truth more widely accessible to many more people. The task of the Church is to ensure that it is the latter which actually happens. 

[John Paul II, Message for the 35th World Day of Social Communications, 27 May 2001]